NIM Marketing Intelligence Review's Cover Image

NIM Marketing Intelligence Review

formerly: GfK Marketing Intelligence Review
Open Access
Metrics
Open Access | Apr 27, 2017
Business Model Innovation: How to Create Value in a Digital World
Christoph Zott

Christoph Zott

Professor of Entrepreneurship, IESE Business School in Barcelona, University of NavarraSpain
Search for this author on
Sciendo|Google Scholar
Zott, Christoph
 and 
Raphael Amit

Raphael Amit

Robert B. Goergen Professor of Entrepreneurial Management, Wharton School, University of Pennsylvania Philadelphia, PAUnited States of America
Search for this author on
Sciendo|Google Scholar
Amit, Raphael
  
Open Access | Jul 16, 2014
Emotion and Virality: What Makes Online Content Go Viral?
Jonah Berger

Jonah Berger

Search for this author on
Sciendo|Google Scholar
Berger, Jonah
 and 
Katherine L. Milkman

Katherine L. Milkman

Search for this author on
Sciendo|Google Scholar
Milkman, Katherine L.
  
Open Access | Apr 27, 2017
Digital Transformation and Value Creation: Sea Change Ahead
Srinivas K. Reddy

Srinivas K. Reddy

Professor of Marketing, Director Center for Marketing Excellence, Singapore, Management UniversitySingapore
Search for this author on
Sciendo|Google Scholar
Reddy, Srinivas K.
 and 
Werner Reinartz

Werner Reinartz

Professor of Marketing and Director of the Center of Research in Retailing (IFH), University of CologneGermany
Search for this author on
Sciendo|Google Scholar
Reinartz, Werner
  
Open Access | Nov 04, 2014
Social Brand Engagement: A New Idea
Robert V. Kozinets

Robert V. Kozinets

Canada
Search for this author on
Sciendo|Google Scholar
Kozinets, Robert V.
  
Open Access | Apr 27, 2017
Platform Business: From Resources to Relationships
Marshall Van Alstyne

Marshall Van Alstyne

Professor & Department Chair, Information Systems, Boston University, Boston, MAUnited States of America
Search for this author on
Sciendo|Google Scholar
Van Alstyne, Marshall
 and 
Geoffrey Parker

Geoffrey Parker

Professor, Thayer School of Engineering, Dartmouth College, Hanover, NHUnited States of America
Search for this author on
Sciendo|Google Scholar
Parker, Geoffrey
  
Open Access | Nov 15, 2019
AI-Driven Sales Automation: Using Chatbots to Boost Sales
Christian Hildebrand

Christian Hildebrand

Institute of Marketing (IfM-HSG), University of St. GallenSwitzerland
Search for this author on
Sciendo|Google Scholar
Hildebrand, Christian
 and 
Anouk Bergner

Anouk Bergner

University of St. GallenSwitzerland
Search for this author on
Sciendo|Google Scholar
Bergner, Anouk
  
Journal Information
Download Cover
eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
Journal RSS Feed