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NIM Marketing Intelligence Review

formerly: GfK Marketing Intelligence Review
Open Access
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Open Access | May 05, 2021
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
Caroline Wiertz

Caroline Wiertz

Professor of Marketing, Associate Dean for Entrepreneurship, Cass Business School, City, University of London
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Wiertz, Caroline
 and 
Christine Kittinger-Rosanelli

Christine Kittinger-Rosanelli

Managing Editor NIM MIR, Nuremberg Institute for Market DecisionsNuremberg, Germany
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Kittinger-Rosanelli, Christine
  
Open Access | Oct 22, 2021
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun

Daniel Korschun

Associate Professor and Marketing Department Head, Drexel University; Philadelphia
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Korschun, Daniel
  
Open Access | Apr 30, 2022
Sustainable Consumption: More Using, Less Shopping
Daiane Scaraboto

Daiane Scaraboto

Associate Professor of Marketing, University of MelbourneAustralia
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Scaraboto, Daiane
  
Open Access | Oct 26, 2023
From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping
Jella Pfeiffer

Jella Pfeiffer

Professor of Business Administration and Information Systems University of StuttgartGermany
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Pfeiffer, Jella
  
Open Access | Apr 25, 2024
Generative AI for Marketing Content Creation: New Rules for an Old Game
Mark Heitmann

Mark Heitmann

Professor of Marketing & Customer Insight, University of Hamburg and Adjunct, Professor of Marketing at NOVA School of Business and EconomicsLisbon,
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Heitmann, Mark
  
Open Access | Oct 26, 2024
Transforming Products into Platforms: Unearthing New Avenues for Business Innovation
Andrei Hagiu

Andrei Hagiu

Associate Professor of Information Systems, Boston University Questrom School of BusinessBoston,
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Hagiu, Andrei
 and 
Bobby Zhou

Bobby Zhou

Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
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Zhou, Bobby
  
Journal Information
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eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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