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NIM Marketing Intelligence Review
NIM Marketing Intelligence Review
formerly: GfK Marketing Intelligence Review
Open Access
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Open Access | Apr 27, 2017
Business Model Innovation: How to Create Value in a Digital World
Christoph Zott
Christoph Zott
and
Raphael Amit
Raphael Amit
Open Access | Apr 27, 2017
Digital Transformation and Value Creation: Sea Change Ahead
Srinivas K. Reddy
Srinivas K. Reddy
and
Werner Reinartz
Werner Reinartz
Open Access | Jul 16, 2014
Emotion and Virality: What Makes Online Content Go Viral?
Jonah Berger
Jonah Berger
and
Katherine L. Milkman
Katherine L. Milkman
Open Access | Nov 04, 2014
Social Brand Engagement: A New Idea
Robert V. Kozinets
Robert V. Kozinets
Open Access | Apr 27, 2017
Platform Business: From Resources to Relationships
Marshall Van Alstyne
Marshall Van Alstyne
and
Geoffrey Parker
Geoffrey Parker
Open Access | Jul 19, 2014
Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments
Felix Eggers
Felix Eggers
and
Henrik Sattler
Henrik Sattler
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NIM Marketing Intelligence Review
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