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NIM Marketing Intelligence Review
NIM Marketing Intelligence Review
formerly: GfK Marketing Intelligence Review
Open Access
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Open Access | Apr 25, 2024
Generative AI for Marketing Content Creation: New Rules for an Old Game
Mark Heitmann
Mark Heitmann
Open Access | Apr 25, 2024
Beyond the Buzz: Creating Marketing Value with Generative AI
Fabian Buder
Fabian Buder
,
Nina Hesel
Nina Hesel
and
Holger Dietrich
Holger Dietrich
Open Access | Apr 25, 2024
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions
Christian Scheier
Christian Scheier
and
Dirk Held
Dirk Held
Open Access | Apr 25, 2024
Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully
Oguz A. Acar
Oguz A. Acar
Open Access | Apr 25, 2024
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
David A. Schweidel
David A. Schweidel
,
Martin Reisenbichler
Martin Reisenbichler
and
Thomas Reutterer
Thomas Reutterer
Open Access | Apr 25, 2024
Editorial
Mark Heitmann
Mark Heitmann
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