Open Access | Jul 23, 2022
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Mirosława Pluta-Olearnik
Department of Marketing, Wroclaw University of Economics and BusinessWrocław, Poland
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and Patrycja Szulga
Wroclaw University of Economics and BusinessWrocław, Poland
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Open Access | Oct 22, 2021
Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group
Open Access | Sep 17, 2023
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Bogdan Gregor
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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and Aneta Olejniczak
Department of Marketing, Faculty of Management, University of LodzLodz, Poland
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