<abstract><title style='display:none'>Abstract</title>The evolution of the society and that of the information and communication technologies of the last decades have brought great changes in the business world and in the way, companies relate and view the consumers. In this context of the everchanging world of the 21st Century, we must see how the concept of marketing has evolved in the last century and how these shifts must be applied in today’s world. Our paper presents a brief the evolution of the marketing concept from the first ideas of marketing in the beginning of the last century and up to our days, we underline the shifts that have occurred in an interconnected world from an exclusive to an inclusive approach, from individual to social actions etc. We also point out the need to change and adapt the marketing strategy to deliver value to consumers, employees, to business partners and vision to shareholders. We consider that delving further into these aspects will bring forth further knowledge and allow the companies and academics to understand better the changes that will come in the years to come</abstract>

From Marketing 1.0 To Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21ST Century

<abstract><title style='display:none'>Abstract</title>Visual aids are powerful tools that can be used to assist the teachers in teaching a foreign language. They can be used to display complex information clearly and introduce variety into the activities in class. The benefits in using visuals in teaching are huge, ranging from grabbing and maintaining attention to motivating students to engage with the lecture’s particular topic and helping them to retain information. Specialists as well as teachers agree on the important role of visuals that can significantly enhance the learning of students that belong to a generation familiar with the visual interface of multimedia and internet technologies. The present paper examines some of the theoretical and practical aspects of the use of visual aids in the English language classroom</abstract>

Visual Aids in Language Education

<abstract><title style='display:none'>Abstract</title>The increasing importance of knowledge for companies come along with the increasing concerns about the way organizations cope with the exponential growth of available knowledge and the increasingly more complex products and processes that incorporate knowledge. Given the importance and impact of knowledge activities on the knowledge-based management, various models, approaches or frameworks require a more analytical approach, centred on how knowledge can be effectively managed. This paper analyses several knowledge cycle models and discusses their importance in relation with the knowledge management, even though it seems to be few models that bring something truly new in understanding knowledge and knowledge cycle activities. That is the reason we chose to address some of these, starting with the first most influential one, the Wiig model, and finishing with a less structured but very comprehensive approach, the Heisig model.</abstract>

Knowledge Cycles and Knowledge Management

<abstract><title style='display:none'>Abstract</title>In the paper the reasons of outbreak of conflict in Syria at the background of social and political situation of the Arab world at the beginning of 21st century were presented. The influence of displeasure explosion against governments in Tunisia, Libya and Egypt, known as Arab Spring, on the situation in Syria was described. The attention on escalation of tensions between Bashar al-Assad’s government and opposition as a source of civil war in Syria was paid. The foreign players at the arena of Syrian conflict with special concern to United States and Russia activity, as a main contractors in the conflict were shown</abstract>

Arab Spring as a Background of Civil War in Syria

<abstract><title style='display:none'>Abstract</title>Effective intercultural communication has become a priority today because of the importance it has gained in the understanding of the cultural diversity of the world. Immigration, urbanization, international employment, study exchange programs and ease of foreign travel are facilitating daily contact between people of different cultural backgrounds. The purpose of this paper is to discuss the importance of developing the attitudes and the communication skills necessary for multicultural exchange, in everyday life and within organizations. Learning about other cultures and developing intercultural communication competences and skills can help facilitate the multicultural encounter and can lead to more openness and tolerance towards the significant other.</abstract>

The Intercultural Competence. Developing Effective Intercultural Communication Skills

<abstract><title style='display:none'>Abstract</title>Teaching English is a challenging profession not only because English is not our mother tongue but mainly because the students we teach are more advanced and skilled than some decades ago and the new methods and techniques we use at class have to be more integrative and interactive to arouse and maintain their interest. Teaching English in vocational universities also asks for specialized knowledge obtained through both academic study and practical experience, where our students passed certain requirements and met certain standards. Their level of proficiency in English is also assessed by a further linguistic certification as our students will be professionals with shared goals, values and practices. In order to get a professional development of English language we need to have a comprehensive understanding of what competences and expertise in language our students need. What essential skills, knowledge, values, attitudes and goals do they need in order to become skilled professionals and how can these be acquired? This paper tries to explore cooperative learning as a means of maximizing students’ learning.</abstract>

“Nicolae Bălcescu” Land Forces Academy, Sibiu, Romania

“Mircea cel Bătrân” Naval Academy, Constanţa, Romania

The Benefits of Cooperative Learning

<abstract>
<title style='display:none'>Abstract</title>
Heritage buildings represent elements of territorial identity of the cities due to the multiple valences they incorporate (historical, architectural, artistic, and cultural). Due to the particular characteristics of the built heritage, multiple possibilities of reuse are associated with it. Thus, the evaluation of the economic use value of heritage buildings is justified. This work aims to evaluate the economic use value of historical monuments located in the protected urban area C.A. Rosetti-Maria Rosetti-Popa Petre, located in the central part of Bucharest. The main results of the paper reveal the fact that the multiple forms of reuse of heritage buildings in the analyzed protected urban area are under the impact of the accelerated dynamics of services (commercial spaces, office spaces, hotels). Some reuses affect the architectural value of historical monuments through interventions that involve modifying the exterior architecture or the character/valuable elements of the interior, as well as a higher regime of height than the neighborhood average, which also generates discontinuities in the historical urban fabric.
</abstract>

The Impact of the Dynamics of Services on the Economic Use Value of Historical Monuments. Case Study: the Municipality of Bucharest

<abstract>
<title style='display:none'>Abstract</title>
The design, implementation and evaluation of the initial and continuous training programs for teaching staff are based on the competence approach model, as a way of defining and recognizing training results. Competences are defined as integrative sets of knowledge, skills, motivations and attitudes that mediate professional behaviour and guarantee expert action in specific fields and contexts of activity for the teaching profession. The main fields in which the competences corresponding to the teaching profession are defined and according to which the continuous training programs are designed, realized and evaluated, are: the specialty field, corresponding to the educational disciplines and the teaching position held by the teaching staff; the field of pedagogy and educational psychology; the field of didactics/specialized didactics; the field of educational management and school legislation; the field of information and communication techniques applied in teaching and learning processes, in institutional management and data management. The competence system on which this methodology is based takes over and adapts to the specifics of the teaching profession and to the requirements of Romanian pre-university education the categories and levels of competence with which the European Qualifications Framework and the National Qualifications Framework in higher education operate. The system operates with two fundamental categories of competences: professional competences: cognitive competences; functional-action skills; and transversal skills: role skills; to which the intercultural and interrelationship competence is added, the competence meant to ensure well-being and the competence to support the environment, according to what is stated by the OECD in the PISA Global Competence Framework, The European Sustainability Competence Framework, The Council of Europe Reference Framework of Competences for Democratic Cultures. The pedagogic practice internship involves a set of activities of observation, analysis and support of lessons, all under the guidance of a pedagogic practice mentor. The research method used was the survey, the questionnaire instrument being used in order to interview the students of the “Lucian Blaga” University of Sibiu, Faculty of Letters and Arts and Faculty of Social and Human Sciences.
</abstract>

Current Fundamental Competences - The Specifics of the Teaching Profession

<abstract>
<title style='display:none'>Abstract</title>
In nowadays’ politically charged and highly unstable environment, translators often find themselves in the difficult position of having to cater both to the original message of a source text, and to the more or less obvious political and social expectations of the media outlets that will broadcast the said political materials. More often than not, unfortunately, magazines and newspapers do not render the full-text translations of the speeches or statements delivered by international political actors, but rather subjectively tinged bits and pieces thereof, in a more or less covert attempt to cater to their readership’s biases and expectations. This brings up a series of challenging questions regarding the ethical dimension of translating political discourse across international boundaries, and the waning importance of faithfulness in the field of international political translation.
</abstract>

The Role of the Translator in Nowadays’ Politically Charged International Environment

<abstract>
<title style='display:none'>Abstract</title>
Those who are interested in knowing the true history of the Romanian people should look for the truth in the archives, not in works written by certain party historians or by some politicians, who, in order to promote the interests of the party they serve, have hidden or distorted and continue to hide or distort, deliberately, the historical truth. At the same time, certain episodes in the history of Romanians have been distorted from their noble purpose by petty foreign interests, mercenaries, participants in coups, plotters, spies, opportunists, frivolous people, etc. The opportunists were the most dangerous because they cleverly disguised their intentions and were meticulously prepared to jump from one side to the other at key moments in the course of actions, on whose support they were relying heavily. One of the important episodes in the history of the Romanians, where the aspects mentioned above were manifested, was the Little Union, which was for the Romanians and their leaders of good faith, one of the most uplifting moments in our troubled history, about which I wish to speak below, using as research method which aims at analyzing specific documents and focusing on a certain extent on the answer to the question: “Was it or was it not Mihai Kogălniceanu a man who played on both sides of the in the process of electing Alexandru Ioan Cuza as a ruler of the Romanian Principalities?”
</abstract>

Lesser-Known Aspects of the History of the Small Union

<abstract>
<title style='display:none'>Abstract</title>
The report shares some theoretical propositions in relation to human resource management in the aviation industry. Definitions of its essence are given and the individual elements of the system built in this regard are highlighted. An attempt was made to study the state of air transport and the role of human resources in the business conditions of Bulgaria. On the one hand, it was shared the importance of the human resources management system for increasing the quality of the performed activities, and on the other the need to improve it, due to the lack of suitable personnel for the aviation industry. Some factors and challenges of the modern business environment that impact on human resource management are highlighted. Guidelines for its improvement are proposed. They are related to ensure the conditions for carrying out vocational training; search for possible solutions to overcome the weaknesses and strengthen the positive aspects of the human resources management system; compliance with a certain algorithm when evaluating the effectiveness of vocational training of employees; continuous investment in the development of the knowledge and skills of the employed, in accordance with the developed and designed vocational training programs; improving the forms of vocational training; exchange of experience and ideas from world practice on human resource management in the aviation industry.
</abstract>

Human Resource Management in the Modern Air Transport Business Environment

<abstract>
<title style='display:none'>Abstract</title>
Taking a short view into the nowadays conflicts an also to the ones that are shortly to come we can realize that there are some major elements that influence them like: urbanism, climate changes, globalization, the growth and the migration of the population and of course the current economic crises. It seems like in our present time, there a lot of methods that can help us to reduce as much as possible the risks that appear in the crisis times. It is well known that people behave different when a crisis time arises. In the following document, we are going to focus on human behavior in crisis times, the factors that influence the way people act when they are passing through different situations, how we integrate these behaviors together from which we are going to conclude and propose different types of models that can create a powerful warning system, hoping to increase the efficiency of crisis management. The present article states that there is not a universal direction that can be followed in order to solve crisis because resilience in crisis situations depends not only on the education and the social environment in which a human being grows but also on the actual context of personal development that a person has achieved.
</abstract>

Lines of Effort Regarding Modeling Human Resilience in Crisis Situations

<abstract><title style='display:none'>Abstract</title> The role of providing ready-to-use food, regarded as a multiplicator of the combat force of the formations of the Bulgarian Army (BA) participating in peace keeping operations (PKO) is beyond doubt. The concept of the feeding of a battalion battle group (BBG), which is a potential participant in PKO should be sustainable under any conditions in different climatic zones and altitudes, providing for the specific needs of the personnel in accordance with their sex, age, health status, body mass index (BMI) and personal preferences. The energy needs of the servicemen in a BBG on a PKO in hot climates are equal to those in moderate climates - 3595 kcal per day. During combat operations this need rises to 4905 kcal per day.</abstract>

Use of Linear Optimization Model in Defining The New Standards for The Preparation of Food for Servicemen in Preparation for Participation in Peacekeeping Operations

<abstract><title style='display:none'>Abstract</title>The specific of the officer’s military management activities lies in its functional responsibilities. The obligations and requirements determine them. The specifics of the military management activities of logistics officer are designated by the statute of military service in the Armed Forces of the Republic of Bulgaria. This article represents the proficiency of the future logistics officers at Vasil Levski National Military University, which is achieved through training in two specialties: military training in “Organization and management of tactical units for logistics” and civil training in “Business Logistics”. In the both, cadets acquire the educational and qualification degree “Bachelor”.</abstract>

Professional Training Of Future Logistics Officers At National Military University Of Bulgaria

<abstract><title style='display:none'>Abstract</title> The modern food industry has the potential to produce and offers "unlimited" quantities of all sorts tempting foods in response to the expectations of consumers. The development of powerful marketing and promotional campaigns in pursuance of the objective to boost sales creates the perfect conditions for the modification of the eating patterns of the population. In addition, this makes it possible for foods, whose everyday use would increase the risk of non-communicable diseases, to permanently find their place on the menu in every household.</abstract>

A Study of Nutrition and The Nutritional Status of Servicemen, Assessed on The Basis of Anthropometric Indicators

<abstract><title style='display:none'>Abstract</title>In a complex, modern and flexible economy in a continuous and rapid evolution, individual consumers, on the one hand, and organizational buyers, on the other hand, have more and more financial resources that allow them to act in the conditions of using the methods , the modern means and systems applicable in the practice of acquisitions that have expanded considerably in the digital environment. Digital marketing, originally called "electronic marketing" or "internet marketing", first appeared in the form of various techniques implemented by pioneering companies that sold their products through the internet in the early 1990s. According to specialists, the definition of traditional marketing can easily be adapted to digital marketing, seen as a set of strategies and tactics that are executed through digital channels to achieve corporate goals (often to increase shareholder profits) in a time and budget defined period of time</abstract>

Approaches to the Modern Concept of Digital Marketing

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International conference KNOWLEDGE-BASED ORGANIZATION

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 The Knowledge-Based Organization (KBO) is an international conference organized annually and hosted by "Nicolae Balcescu" Land Forces Academy of Sibiu, Romania.  ...

 The Knowledge-Based Organization (KBO) is an international conference organized annually and hosted by "Nicolae Balcescu" Land Forces...