Social Responsibilities of Vietnam’s Exporter Enterprises Toward Consumer Loyalty in the EU Market

Many exporters want to introduce their goods to markets like the EU countries. Therefore, maintaining an export partnership with this market is extremely important for Vietnamese enterprises. This study looked at the variables that influence customer loyalty in the EU countries and the social responsibility (CSR) of Vietnamese exporters. The aspects of brand image, brand reputation, and consumer satisfaction define the connection. Data was collected and analyzed using SmartPLS 4.0 following an online survey conducted using Google Forms. These findings have significant ramifications for Vietnamese exporters to the European market, particularly in conveying their CSR initiatives to build brand loyalty and improve consumer perception.