What Do Managers Think About the Success Potential of CRM Campaigns?

Pubblicato online: 09 set 2019

Pagine: 33 - 52

DOI: https://doi.org/10.2478/subboec-2019-0008

Parole chiave

CRM, UTAUT model, performance expectancy, effort expectancy, social influence

© 2019 Bruna Monteiro Castanheira et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.