What Do Managers Think About the Success Potential of CRM Campaigns?

Publicado en línea: 09 sept 2019

Páginas: 33 - 52

DOI: https://doi.org/10.2478/subboec-2019-0008

Palabras clave

CRM, UTAUT model, performance expectancy, effort expectancy, social influence

© 2019 Bruna Monteiro Castanheira et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.