New ways of interacting with culture consumers through cultural services marketing using Big Data and IoT

Arkian, R., Diyanat, A. & Pourkhalili, A. (2017). MIST: Fog-based data analytics scheme with cost-efficient resource provisioning for IoT crowd sensing applications, Journal of Network and Computer Applications. 82, 154. Retrieved from http://iotiran.com/component/k2/item/download/288_3d490e92eb8fd8a717a644fb1ba7bc93 .Search in Google Scholar

Barnao, W. (2017), How algorithmic cultural recommendation influence the marketing of cultural collections. Conspumtion Markets & Culture, 20(6), 559-574. Retrieved from https://doi.org/10.1080/10253866.2017.1331910.10.1080/10253866.2017.1331910Open DOISearch in Google Scholar

Behnam, R., Arabghalizi, T. & Brambilla, M. (2017). Analysis of online user behavior for art and culture events. Computer Science, 219-236. Retrieved from DOI 10.1007/978-3-319-66808-6_15.10.1007/978-3-319-66808-6_15Open DOISearch in Google Scholar

Blythe, J. (2005), Essentials of Marketing - Third Edition. Essex: Prentice Hall, pp 44-121. Search in Google Scholar

Bowman, M., Krotov, V. & Alharthi, A. (2017), Addressing barriers to Big Data. Business Horizons, 60(3), 287-290. Retrieved from 10.1016/j.bushor.2017.01.002.10.1016/j.bushor.2017.01.002Search in Google Scholar

Cejdo, R. & Rodigruez-Gutierrez, P. (2016), An assessment model for business commitment to culture and fine arts> Application to the Spanish IBsEX 35 listed companies. Emerald Group Publishing Ltd, 181-205. Retrieved from DOI: 10.1108/S1529-209620160000016007.10.1108/S1529-209620160000016007Open DOISearch in Google Scholar

Chaffey, D. & Ellis-Chadwick, F. (2016), Digital Marketing (6th edition). London: Pearson Education Limited.Search in Google Scholar

Europa Direct (2016), Culture statistics 2016. Luxembourg Publications Office of the European Union, Belgium. Retrieved from http://ec.europa.eu/eurostat/en/web/products-statistical-books/-/KS-04-15-737.Search in Google Scholar

Groene, F. & Acker, O. (2015), The digital future of creative Europe - The impact of digitization and the internet on the creative industries in Europe. New-York: PwC, 6 - 84. Retrieved from https://www.strategyand.pwc.com/media/file/The-digitalfuture-of-creative-Europe-2015.pdf.Search in Google Scholar

Jimenez, A. & Gervilla, M. (2011), Manual de marketing y comunicacion cultural. Cadiz: Atalaya Proyecto, 142. Retrieved from http://www.bizkaia.eus/home2/archivos/DPTO4/Temas/producto44manual-demarketing-y-comunicacioncultural_web.pdf?hash=2d06bcf005d8249ce3039d3b96b1c077&idioma=EU.Search in Google Scholar

Kotler, P. (2011). Reinventing Marketing to Manage the Environmental Imperative. Journal of Marketing, 75(4), 132-135. Retrieved from https://doi.org/10.1509/jmkg.75.4.132.10.1509/jmkg.75.4.132Open DOISearch in Google Scholar

Kotler, P., Armstrong, G., & Opresnik, O. (2017), Principles of Marketing. Harlow: Pearson, 213.Search in Google Scholar

Keegan, J. & Green, M. (2017). Global Marketing. Essex: Pearson Education Limited, 493-494.Search in Google Scholar

Kelliher, A. (2015). Machines Learning Culture. US: IEEE Computer Society, 22(2), 18-22. Retrieved from DOI: 10.1109/MMUL.2015.43.10.1109/MMUL.2015.43Open DOISearch in Google Scholar

Magaudda, P. (2011). When materiality `bites back`: Digital music consumption practices in the age of dematerialization/ Journal of Consumer Culture, 11(1), 32-34. Retrieved from DOI: 10.1177/1469540510390499.10.1177/1469540510390499Open DOISearch in Google Scholar

Moore, P. (2016). Big Data and structural organization in major arts bodies: an evolving ethnographic method. Cultural Trends, 25(2), 104-115. Retrieved from https://doi.org/10.1080/09548963.2016.1170945.10.1080/09548963.2016.1170945Open DOISearch in Google Scholar

National Institute of Statistics (2017), Activity of Cultural- Artistic Units in 2016.Search in Google Scholar

National Institute of Statistics (2016), Activity of Cultural-Artistic Units 2015.Search in Google Scholar

Ourasang, G. & Parande, P. (2016). Big Data analytics service framework for advertising and marketing. IJISET, 3(8), 2-4. Retrieved from http://ijiset.com/vol3/v3s8/IJISET_V3_I8_39.pdfSearch in Google Scholar

Papadopoulos, S., Cesar, P., Shamma, D. & Jain, R. (2015), SoMuS: Social Multimedia and Storytelling. IEEE MultiMedia, 22, 1-3. Retrieved from DOI:10.1109/MMUL.2015.6810.1109/MMUL.2015.68Open DOISearch in Google Scholar

Prakash, A. & Kumar, S. (2016). Role of Big Data and Analytics in Smart Cities, IJSR, 1-12. Retrieved from https://www.ijsr.net/archive/v5i2/NOV161007.pdf.10.21275/v5i2.NOV161007Search in Google Scholar