New ways of interacting with culture consumers through cultural services marketing using Big Data and IoT

Pubblicato online: 15 giu 2018

Pagine: 93 - 102

DOI: https://doi.org/10.2478/picbe-2018-0010

Parole chiave

Big Data, marketing services, marketing mix, Internet of Things, cultural services

© 2018 Andrei L. Bădin, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.