Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully

Acar, O. A. (2023, November 8). Has Generative AI Peaked? Harvard Business Review. https://hbr.org/2023/11/has-generative-ai-peaked AcarO. A. 2023 November 8 Has Generative AI Peaked? Harvard Business Review. https://hbr.org/2023/11/has-generative-ai-peaked Search in Google Scholar

Acar, O. A. (2023, June 6). AI Prompt Engineering Isn't the Future. Harvard Business Review. https://hbr.org/2023/06/ai-prompt-engineering-isnt-the-future AcarO. A. 2023 June 6 AI Prompt Engineering Isn't the Future Harvard Business Review. https://hbr.org/2023/06/ai-prompt-engineering-isnt-the-future Search in Google Scholar

Acar, O. A. (2023, June 15). Are Your Students Ready for AI? A Four-Step Framework to Prepare Learners for a ChatGPT World. Harvard Business School Publishing. https://hbsp.harvard.edu/inspiring-minds/are-your-students-ready-for-ai? AcarO. A. 2023 June 15 Are Your Students Ready for AI? A Four-Step Framework to Prepare Learners for a ChatGPT World Harvard Business School Publishing https://hbsp.harvard.edu/inspiring-minds/are-your-students-ready-for-ai? Search in Google Scholar

Gvirtz, A., & Acar, O. A. (2023, October 26). Why Text-to-Image AI Requires a New Branding Mindset. Sloan Management Review. https://sloanreview.mit.edu/article/why-text-to-image-ai-requires-a-new-branding-mindset/ GvirtzA. AcarO. A. 2023 October 26 Why Text-to-Image AI Requires a New Branding Mindset Sloan Management Review https://sloanreview.mit.edu/article/why-text-to-image-ai-requires-a-new-branding-mindset/ Search in Google Scholar

Li, B. Z., Tamkin, A., Goodman, N., & Andreas, J. (2023, October 17). Eliciting Human Preferences with Language Models. Working paper. https://arxiv.org/pdf/2310.11589.pdf LiB. Z. TamkinA. GoodmanN. AndreasJ. 2023 October 17 Eliciting Human Preferences with Language Models Working paper. https://arxiv.org/pdf/2310.11589.pdf Search in Google Scholar