Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed

Pubblicato online: 26 ott 2023

Pagine: 54 - 59

DOI: https://doi.org/10.2478/nimmir-2023-0018

Parole chiave

Immersive Experience, Consumer Experience, Augmented Reality, Virtual Reality, Metaverse, Virtual Touchpoints

© 2023 Jella Pfeiffer et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.