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Closing the Customer Imagination Gap with Augmented and Virtual Reality

Tim Hilken

Tim Hilken

Maastricht University, School of Business and EconomicsThe Netherlands
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Hilken, Tim
, 
Jonas Heller

Jonas Heller

Maastricht University, School of Business and EconomicsThe Netherlands
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Heller, Jonas
 e 
Dominik Mahr

Dominik Mahr

Maastricht University, School of Business and EconomicsThe Netherlands
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Mahr, Dominik
  
26 ott 2023
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Pubblicato online: 26 ott 2023
Pagine: 30 - 35
DOI: https://doi.org/10.2478/nimmir-2023-0014
Parole chiave
© 2023 Tim Hilken et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Hilken, Tim
Maastricht University, School of Business and EconomicsThe Netherlands
Heller, Jonas
Maastricht University, School of Business and EconomicsThe Netherlands
Mahr, Dominik
Maastricht University, School of Business and EconomicsThe Netherlands
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Economia politica, Finanze pubbliche e teoria fiscale, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Business Management, altro
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