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Vegans and Vaccines: A Tale of Competing Identity Goals

Michael B. Beverland

Michael B. Beverland

| 30 apr 2022

NIM Marketing Intelligence Review's Cover Image

NIM Marketing Intelligence Review

Volume 14 (2022): Numero 1 (May 2022)

Conscious Consumption

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Pubblicato online: 30 apr 2022

Pagine: 31 - 35

DOI: https://doi.org/10.2478/nimmir-2022-0005

Parole chiave
Identity Consumption, Self-Authentication, Vaccination, COVID-19, Veganism, Goal Conflict

© 2022 Michael B. Beverland, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

eISSN:: 2628-166X
Lingua:: Inglese

Frequenza di pubblicazione:: 2 volte all'anno
Argomenti della rivista:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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