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Vegans and Vaccines: A Tale of Competing Identity Goals

Michael B. Beverland

Michael B. Beverland

| 30 avr. 2022

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NIM Marketing Intelligence Review

Édition 14 (2022): Edition 1 (May 2022)

Conscious Consumption

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Publié en ligne: 30 avr. 2022

Pages: 31 - 35

DOI: https://doi.org/10.2478/nimmir-2022-0005

Mots clés
Identity Consumption, Self-Authentication, Vaccination, COVID-19, Veganism, Goal Conflict

© 2022 Michael B. Beverland, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

eISSN:: 2628-166X
Langue:: Anglais

Périodicité:: 2 fois par an
Sujets de la revue:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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