Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness

Pubblicato online: 19 mag 2022

Pagine: 163 - 171

Ricevuto: 01 dic 2021

Accettato: 01 apr 2022

DOI: https://doi.org/10.2478/mspe-2022-0020

Parole chiave

Customer Relationship Management (CRM), CRM mode, enterprise competitiveness, ethical aspects

© 2022 Helena Čierna et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.