Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness

Online veröffentlicht: 19. Mai 2022

Seitenbereich: 163 - 171

Eingereicht: 01. Dez. 2021

Akzeptiert: 01. Apr. 2022

DOI: https://doi.org/10.2478/mspe-2022-0020

Schlüsselwörter

Customer Relationship Management (CRM), CRM mode, enterprise competitiveness, ethical aspects

© 2022 Helena Čierna et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.