1. bookVolume 30 (2022): Edizione 2 (June 2022)
Dettagli della rivista
Prima pubblicazione
30 Mar 2017
Frequenza di pubblicazione
4 volte all'anno
access type Accesso libero

Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness

Pubblicato online: 19 May 2022
Volume & Edizione: Volume 30 (2022) - Edizione 2 (June 2022)
Pagine: 163 - 171
Ricevuto: 01 Dec 2021
Accettato: 01 Apr 2022
Dettagli della rivista
Prima pubblicazione
30 Mar 2017
Frequenza di pubblicazione
4 volte all'anno

The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to what degree they actively use it. Thereafter authors compare different approaches to management of company’s relationship with customers. They wanted to focus on a deeper analysis and decided to use in our orientation and evaluative research also a different approach, such as collaboration with international experts. In the paper the authors identify level of use of social CRM in selected companies in Slovakia and based on expert opinions of members of an international group they design an optimal model of CRM.


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