1. bookVolume 30 (2022): Edition 2 (June 2022)
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eISSN
2450-5781
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30 Mar 2017
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access type Accès libre

Differentiated Customer Relationship Management – A Tool for Increasing Enterprise Competitiveness

Publié en ligne: 19 May 2022
Volume & Edition: Volume 30 (2022) - Edition 2 (June 2022)
Pages: 163 - 171
Reçu: 01 Dec 2021
Accepté: 01 Apr 2022
Détails du magazine
License
Format
Magazine
eISSN
2450-5781
Première parution
30 Mar 2017
Périodicité
4 fois par an
Langues
Anglais
Abstract

The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to what degree they actively use it. Thereafter authors compare different approaches to management of company’s relationship with customers. They wanted to focus on a deeper analysis and decided to use in our orientation and evaluative research also a different approach, such as collaboration with international experts. In the paper the authors identify level of use of social CRM in selected companies in Slovakia and based on expert opinions of members of an international group they design an optimal model of CRM.

Keywords

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