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Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities

Asta KYGUOLIENĖ

Asta KYGUOLIENĖ

Asta KYGUOLIENĖ – associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas,
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KYGUOLIENĖ, Asta
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Reda BRAZIULYTĖ

Reda BRAZIULYTĖ

Reda BRAZIULYTĖ – MBA, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas,
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BRAZIULYTĖ, Reda
  
07 mar 2023
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Pubblicato online: 07 mar 2023
Pagine: 85 - 100
Ricevuto: 10 set 2022
Accettato: 20 dic 2022
DOI: https://doi.org/10.2478/mosr-2022-0014
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© 2022 Asta KYGUOLIENĖ et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
KYGUOLIENĖ, Asta
Asta KYGUOLIENĖ – associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas
BRAZIULYTĖ, Reda
Reda BRAZIULYTĖ – MBA, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Marketing, vednite, relazioni con il cliente, Managemente, organizzazione, corporate governance, Sviluppo degli affari, change management, cooperazione, Risorse umane, pratica del lavoro e carriera
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