Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities
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07 mar 2023
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Publicado en línea: 07 mar 2023
Páginas: 85 - 100
Recibido: 10 sept 2022
Aceptado: 20 dic 2022
DOI: https://doi.org/10.2478/mosr-2022-0014
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© 2022 Asta KYGUOLIENĖ et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
KYGUOLIENĖ, Asta
Asta KYGUOLIENĖ – associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas
BRAZIULYTĖ, Reda
Reda BRAZIULYTĖ – MBA, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas