Nb. cit. | Freq. (%) | ||
---|---|---|---|
Age (years) | 18–24 | 144 | 61.3 |
25–29 | 61 | 26.0 | |
30–34 | 19 | 8.1 | |
35–39 | 11 | 4.7 | |
Salary | No income | 131 | 55.7 |
Less than 25,000 DA | 49 | 20.9 | |
Between 26,000 DA and 45,000 DA | 45 | 19.1 | |
Between 46,000 DA and 65,000 DA | 8 | 3.4 | |
Between 66,000 DA and 85,000 DA | 1 | 0.4 | |
More than 86,000 DA | 1 | 0.4 | |
Socio professional category | Farmer | 0 | 0.0 |
Employee | 58 | 24.7 | |
Trader | 2 | 0.9 | |
Frame | 3 | 1.3 | |
Student | 138 | 58.7 | |
Workwomen | 0 | 0.0 | |
Unemployed | 10 | 4.3 | |
Administrative | 19 | 8.1 | |
Other | 5 | 2.1 | |
Total | 235 | 235 |
Variables | Items | Questions | Reference |
---|---|---|---|
Attachment | Att1 | • I have a lot of affection for this brand. | |
Att2 | • I find some comfort in buying or owning this brand. | ||
Att3 | • I relate to this brand very much. | ||
Att4 | • I am very attracted to this brand. | ||
Differentiation | Diff1 | • Counterfeiting is not solid. | |
Diff2 | • Counterfeiting can never match a luxury product. | ||
Psychological risk | RisP1 | • When I think about buying a product, I get anxious. | |
RisP2 | • The purchase of a product makes me psychologically uncomfortable. | ||
RisP3 | • Thinking about buying a product makes me feel tense. |
Latent variable | CR | AVE |
---|---|---|
Threshold | >0.7 | >0.5 |
Excessive | 0.89 | 0.73 |
Affective | 0.93 | 0.87 |
Attachment | 0.88 | 0.66 |
Low price | 0.89 | 0.80 |
Cognitive | 0.85 | 0.73 |
Past behaviour | 0.85 | 0.74 |
Differentiation | 0.81 | 0.68 |
Physical risk | 0.92 | 0.78 |
Psychological risk | 0.87 | 0.69 |
Rejection | 0.82 | 0.60 |
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
---|---|---|---|---|---|---|---|---|---|---|
Criterion validity | √AVE > Cor | |||||||||
Excessive | ||||||||||
Affective | 0.09 | |||||||||
Attachment | –0.07 | –0.27 | ||||||||
Low price | 0.34 | 0.35 | –0.07 | |||||||
Cognitive | 0.04 | 0.48 | –0.17 | 0.33 | ||||||
Past behaviour | 0.10 | 0.40 | –0.12 | 0.16 | 0.23 | |||||
Differentiation | 0.04 | –0.16 | 0.25 | –0.18 | –0.24 | –0.03 | ||||
Physical risk | 0.08 | –0.20 | 0.29 | –0.12 | –0.27 | –0.01 | 0.26 | |||
Psychological risk | –0.07 | –0.25 | 0.41 | 0.01 | –0.06 | –0.21 | 0.09 | 0.22 | ||
Rejection | 0.05 | –0.27 | 0.43 | –0.02 | –0.21 | –0.17 | 0.30 | 0.15 | 0.37 |
Relation | Standard error | ||
---|---|---|---|
H1 | Insensitivity ⟹ Attitude | 0.072 | 3.235 |
H2 | Attachment ⟹ Attitude | 0.071 | 1.035 |
H3 | Economic Aspect ⟹ Attitude | 0.063 | 4.097 |
H4 | Perceived Risk ⟹ Attitude | 0.073 | 2.010 |
H5 | Attitude ⟹ Purchase Intention | 0.076 | 0.617 |