Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
, y | 19 dic 2023
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Article Category: research article
Publicado en línea: 19 dic 2023
Páginas: 93 - 114
Recibido: 23 abr 2023
Aceptado: 20 nov 2023
DOI: https://doi.org/10.2478/minib-2023-0024
© 2023 Hela Diouani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Figure 1.
Sociodemographic characteristics
| Nb. cit. | Freq. (%) | ||
|---|---|---|---|
| Age (years) | 18–24 | 144 | 61.3 |
| 25–29 | 61 | 26.0 | |
| 30–34 | 19 | 8.1 | |
| 35–39 | 11 | 4.7 | |
| Salary | No income | 131 | 55.7 |
| Less than 25,000 DA | 49 | 20.9 | |
| Between 26,000 DA and 45,000 DA | 45 | 19.1 | |
| Between 46,000 DA and 65,000 DA | 8 | 3.4 | |
| Between 66,000 DA and 85,000 DA | 1 | 0.4 | |
| More than 86,000 DA | 1 | 0.4 | |
| Socio professional category | Farmer | 0 | 0.0 |
| Employee | 58 | 24.7 | |
| Trader | 2 | 0.9 | |
| Frame | 3 | 1.3 | |
| Student | 138 | 58.7 | |
| Workwomen | 0 | 0.0 | |
| Unemployed | 10 | 4.3 | |
| Administrative | 19 | 8.1 | |
| Other | 5 | 2.1 | |
| Total | 235 | 235 | |
j.minib-2023-0024.tab.005
| Variables | Items | Questions | Reference |
|---|---|---|---|
| Attachment | Att1 | • I have a lot of affection for this brand. | |
| Att2 | • I find some comfort in buying or owning this brand. | ||
| Att3 | • I relate to this brand very much. | ||
| Att4 | • I am very attracted to this brand. | ||
| Differentiation | Diff1 | • Counterfeiting is not solid. | |
| Diff2 | • Counterfeiting can never match a luxury product. | ||
| Psychological risk | RisP1 | • When I think about buying a product, I get anxious. | |
| RisP2 | • The purchase of a product makes me psychologically uncomfortable. | ||
| RisP3 | • Thinking about buying a product makes me feel tense. |
Reliability of measures (CR and AVE)
| Latent variable | CR | AVE |
|---|---|---|
| Threshold | >0.7 | >0.5 |
| Excessive | 0.89 | 0.73 |
| Affective | 0.93 | 0.87 |
| Attachment | 0.88 | 0.66 |
| Low price | 0.89 | 0.80 |
| Cognitive | 0.85 | 0.73 |
| Past behaviour | 0.85 | 0.74 |
| Differentiation | 0.81 | 0.68 |
| Physical risk | 0.92 | 0.78 |
| Psychological risk | 0.87 | 0.69 |
| Rejection | 0.82 | 0.60 |
Discriminant validity √AVE > Cor
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Criterion validity | √AVE > Cor | |||||||||
| Excessive | ||||||||||
| Affective | 0.09 | |||||||||
| Attachment | –0.07 | –0.27 | ||||||||
| Low price | 0.34 | 0.35 | –0.07 | |||||||
| Cognitive | 0.04 | 0.48 | –0.17 | 0.33 | ||||||
| Past behaviour | 0.10 | 0.40 | –0.12 | 0.16 | 0.23 | |||||
| Differentiation | 0.04 | –0.16 | 0.25 | –0.18 | –0.24 | –0.03 | ||||
| Physical risk | 0.08 | –0.20 | 0.29 | –0.12 | –0.27 | –0.01 | 0.26 | |||
| Psychological risk | –0.07 | –0.25 | 0.41 | 0.01 | –0.06 | –0.21 | 0.09 | 0.22 | ||
| Rejection | 0.05 | –0.27 | 0.43 | –0.02 | –0.21 | –0.17 | 0.30 | 0.15 | 0.37 | |
Path coefficients and their significance
| Relation | Standard error | ||
|---|---|---|---|
| H1 | Insensitivity ⟹ Attitude | 0.072 | 3.235 |
| H2 | Attachment ⟹ Attitude | 0.071 | 1.035 |
| H3 | Economic Aspect ⟹ Attitude | 0.063 | 4.097 |
| H4 | Perceived Risk ⟹ Attitude | 0.073 | 2.010 |
| H5 | Attitude ⟹ Purchase Intention | 0.076 | 0.617 |