The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study
, e
17 ott 2018
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 17 ott 2018
Pagine: 173 - 185
Ricevuto: 17 set 2017
Accettato: 25 lug 2018
DOI: https://doi.org/10.2478/mgr-2018-0014
Parole chiave
© 2018 Dan-Cristian Dabija, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Dabija, Dan-Cristian
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai UniversityCluj-Napoca, Romania
Bejan, Brînduşa Mariana
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai UniversityCluj-Napoca, Romania
Grant, David B.
Hull University Business School, UK and Hanken School of Economics,Helsinki, Finland