The Impact of Consumer Green Behaviour on Green Loyalty Among Retail Formats: A Romanian Case Study
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17 oct 2018
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Publicado en línea: 17 oct 2018
Páginas: 173 - 185
Recibido: 17 sept 2017
Aceptado: 25 jul 2018
DOI: https://doi.org/10.2478/mgr-2018-0014
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© 2018 Dan-Cristian Dabija, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Dabija, Dan-Cristian
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai UniversityCluj-Napoca, Romania
Bejan, Brînduşa Mariana
Department of Marketing, Faculty of Economics and Business Administration, Babeş -Bolyai UniversityCluj-Napoca, Romania
Grant, David B.
Hull University Business School, UK and Hanken School of Economics,Helsinki, Finland