Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Pubblicato online: 16 giu 2022

Pagine: 154 - 166

Ricevuto: 18 feb 2022

Accettato: 11 mag 2022

DOI: https://doi.org/10.2478/mdke-2022-0011

Parole chiave

internal marketing communication, internal marketing communication tools, Industry 4.0, McKinsey 7S analysis, CSR, Code of Ethics, shared values

© 2022 Jakub Michulek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.