Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Online veröffentlicht: 16. Juni 2022

Seitenbereich: 154 - 166

Eingereicht: 18. Feb. 2022

Akzeptiert: 11. Mai 2022

DOI: https://doi.org/10.2478/mdke-2022-0011

Schlüsselwörter

internal marketing communication, internal marketing communication tools, Industry 4.0, McKinsey 7S analysis, CSR, Code of Ethics, shared values

© 2022 Jakub Michulek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.