<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The purpose of this study is to discuss how “Chinese-style” clothing is integrated into the international fashion market by applying traditional Chinese clothing design elements in the context of globalization. This research defined four design elements of traditional Chinese clothing through literature analysis, which mainly consisted of colors, silhouettes, fabrics and crafts. Then professional researchers selected four representative enterprises oriented to the international market from a large quantity of “Chinese-style” enterprises and compared the design works officially released by the four “Chinese-style” enterprises with the four design elements by Nvivo12. Through analyzing 1,176 pieces of Chinese-style design works of the four representative enterprises, the study found that “Chinese-style” enterprises oriented to the international market comprehensively apply traditional Chinese clothing design elements to conduct innovative design to show their own cultural identities to a large extent.</p>
</abstract>

The purpose of this study is to discuss how “Chinese-style” clothing is integrated into the international fashion market by applying traditional Chinese clothing design elements in the context of globalization. This research defined four design elements of traditional Chinese clothing through literature analysis, which mainly consisted of colors, silhouettes, fabrics and crafts. Then professional researchers selected four representative enterprises oriented to the international market from a large quantity of “Chinese-style” enterprises and compared the design works officially released by the four “Chinese-style” enterprises with the four design elements by Nvivo12. Through analyzing 1,176 pieces of Chinese-style design works of the four representative enterprises, the study found that “Chinese-style” enterprises oriented to the international market comprehensively apply traditional Chinese clothing design elements to conduct innovative design to show their own cultural identities to a large extent.

Design Expression of “Chinese-style” Costumes in the Context of Globalization

Fibres & Textiles in Eastern Europe

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The purpose of this study is to discuss how “Chinese-style” clothing is integrated into the international fashion market by applying traditional Chinese...

Design Expression of “Chinese-style” Costumes in the Context of Globalization

Article Category: Research Article

Pubblicato online: 04 lug 2023

Pagine: 82 - 91

DOI: https://doi.org/10.2478/ftee-2023-0019

Parole chiave
ethnic dress, fashion design, China clothing, cultural interchange

© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Design Expression of “Chinese-style” Costumes in the Context of Globalization

Article Category: Research Article

Pubblicato online: 04 lug 2023

Pagine: 82 - 91

DOI: https://doi.org/10.2478/ftee-2023-0019

Parole chiaveethnic dress, fashion design, China clothing, cultural interchange

© 2023 Łukasiewicz Research Network-Łódź Institute of Technology, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
ethnic dress, fashion design, China clothing, cultural interchange