The World of Iberian Ham and its Tourist Potential in the Sierra De Huelva (Andalusia, Spain)

In the context of agricultural post-productivity, rural spaces acquire new functions or reinforce the existing ones. Thus, the production of quality food, as a part of agroindustry, and tourism appear as common activities in rural development strategies. Special attention is drawn to gastronomic tourism and the creation of routes as a creative expression of the integration and structuring of the territories. The Iberian ham is a unique product, known worldwide, produced exclusively in the SW quadrant of the Iberian Peninsula. It is linked to a unique agro-system of the anthropised Mediterranean forest, also known as dehesa⁴, and comparably limited Iberian pig livestock, which has given rise to traditional culture and industry constituted in Local Productive System in many municipalities, supported by Protected Designation of Origin. The central objective of the research is to analyse existing tourist attraction related to the Iberian ham, its potential and the routes and products that have arisen around it. Having placed the territorial recognition as the starting point, the analysis of the resources and locations of the activities related to the Iberian ham was carried out based on scientific literature and the use of different databases. Secondly, the analysis of the potential tourism activities in the Sierra de Huelva region was implemented based on primary sources, namely surveys and interviews with intervening actors. The following results are obtained: a) the tourist potential of the Iberian pig world; b) complementarity with other tourist activities; c) difficulties in structuring existing attractions; d) multiplication of disconnected and sometimes coincident tourism initiatives; e) scarce participation of private actors in the initiatives launched.