1. bookVolume 12 (2020): Edition 3 (September 2020)
    Special Edition: Cultural Tourism and Rural Development
Détails du magazine
Première parution
24 Feb 2009
4 fois par an
access type Accès libre

The World of Iberian Ham and its Tourist Potential in the Sierra De Huelva (Andalusia, Spain)

Publié en ligne: 08 Oct 2020
Volume & Edition: Volume 12 (2020) - Edition 3 (September 2020)<br/>Special Edition: Cultural Tourism and Rural Development
Pages: 333 - 365
Reçu: 31 Jan 2020
Accepté: 12 May 2020
Détails du magazine
Première parution
24 Feb 2009
4 fois par an

In the context of agricultural post-productivity, rural spaces acquire new functions or reinforce the existing ones. Thus, the production of quality food, as a part of agroindustry, and tourism appear as common activities in rural development strategies. Special attention is drawn to gastronomic tourism and the creation of routes as a creative expression of the integration and structuring of the territories. The Iberian ham is a unique product, known worldwide, produced exclusively in the SW quadrant of the Iberian Peninsula. It is linked to a unique agro-system of the anthropised Mediterranean forest, also known as dehesa4, and comparably limited Iberian pig livestock, which has given rise to traditional culture and industry constituted in Local Productive System in many municipalities, supported by Protected Designation of Origin. The central objective of the research is to analyse existing tourist attraction related to the Iberian ham, its potential and the routes and products that have arisen around it. Having placed the territorial recognition as the starting point, the analysis of the resources and locations of the activities related to the Iberian ham was carried out based on scientific literature and the use of different databases. Secondly, the analysis of the potential tourism activities in the Sierra de Huelva region was implemented based on primary sources, namely surveys and interviews with intervening actors. The following results are obtained: a) the tourist potential of the Iberian pig world; b) complementarity with other tourist activities; c) difficulties in structuring existing attractions; d) multiplication of disconnected and sometimes coincident tourism initiatives; e) scarce participation of private actors in the initiatives launched.


[1] Alonso, A. D. & O’Neill, M. A. (2009). Wine tourism in Spain: The case of three wine regions. Turizam: međunarodni znanstveno-stručni časopis, 57(4), 405–420.Search in Google Scholar

[2] Alonso, L. (2003). Redes y procesos de innovación en las comarcas vinícolas de Castilla y León: ejemplo de la DO Bierzo. Boletín de la AGE, 36, 43–60.Search in Google Scholar

[3] Amaya, S. & Aguilar, E. (2012). Saberes locales, tradición e innovación: el caso del jamón ibérico de bellota. Revista Nuevas Tendencias en Antropología, 3, 109–136.Search in Google Scholar

[4] Aranda, Y. & Combariza, J. (2007). Las marcas territoriales como alternativa para la diferenciación de productos rurales. Agronomía Colombiana, 25(2), 367–376.Search in Google Scholar

[5] Armesto, X. A. & Gómez, B. (2004). Productos agroalimentarios de calidad, turismo y desarrollo local: el caso del Priorat. Cuadernos Geográficos, 34, 83–94.Search in Google Scholar

[6] Armesto, X. A. & Gómez, B. (2006). Tourism and quality agro-food products: an opportunity for the Spanish countryside. Tijdschrift voor Economische en Sociale Geografie, 97(2), 166–177. DOI: 10.1111/j.1467-9663.2006.00510.x.10.1111/j.1467-9663.2006.00510.xSearch in Google Scholar

[7] Asero, V. & Patti, S. (2009). From wine production to wine tourism experience: the case of Italy [working paper]. New York: American Association of Wine Economics.Search in Google Scholar

[8] Becker, T. C. (2009). European food quality policy: the importance of geographical indications, organic certification and food quality assurance schemes in European countries. Estey Journal of International Law and Trade Policy 10(1), 111–130. DOI: 10.22004/ag.econ.48796.Search in Google Scholar

[9] Bessière, J. (1998). Local development and heritage: traditional food and cuisine as tourist attractions in rural areas. Sociologia Ruralis, 38(1), 21–34. DOI: 10.1111/1467-9523.00061.10.1111/1467-9523.00061Search in Google Scholar

[10] Bessière, J. (2013). ‘Heritagisation’, a challenge for tourism promotion and regional development: An example of food heritage. Journal of Heritage Tourism, 8(4), 275–291. DOI: 10.1080/1743873X.2013.770861.10.1080/1743873X.2013.770861Search in Google Scholar

[11] Bowler, I. R. (1992). The industrialization of agriculture. In The geography of agriculture in developed market economies (pp. 7–31). Harlow: Longman.Search in Google Scholar

[12] Bowler, I. R. (1996). Agricultural land use and the post-productivist transition. In La investigación hispano-británica reciente en Geografía Rural: del campo tradicional a la transición postproductivista (pp. 179–187). Murcia: Asociación de Geógrafos Españoles.Search in Google Scholar

[13] Briedenhann, J. & Wickens, E. (2004). Tourism routes as a tool for the economic development of rural areas-vibrant hope or impossible dream? Tourism Management, 25(1), 71–79. DOI: 10.1016/S0261-5177(03)00063-3.10.1016/S0261-5177(03)00063-3Search in Google Scholar

[14] Brunori, G. & Rossi, A. (2000). Synergy and coherence through collective action: some insights from wine routes in Tuscany. Sociologia Ruralis, 40(4), 409–423. DOI: 10.1111/1467-9523.00157.10.1111/1467-9523.00157Search in Google Scholar

[15] Cànoves, G., Villarino, M., Priestley, G. K. & Blanco, A. (2004). Rural tourism in Spain: an analysis of recent evolution. Geoforum 35(6), 755–769. DOI: 10.1016/j.geoforum.2004. in Google Scholar

[16] Cava, J. A., Millán, M. G. & Hernández, R. (2019). Analysis of the Tourism Demand for Iberian Ham Routes in Andalusia (Southern Spain): Tourist Profile. Sustainability 11(16), 1–21. DOI: 10.3390/su11164278.10.3390/su11164278Search in Google Scholar

[17] Corigliano, M. A. (2003). The route to quality: Italian gastronomy networks in operation. In Hjalager, A-M., Richards, G., eds., Tourism and Gastronomy (180–199). London: Routledge.Search in Google Scholar

[18] Corigliano, M. A. & Mottironi, C. (2013). Planning and management of European rural peripheral territories through multifunctionality: The case of gastronomy routes. In Costa, C., Panyik, E. & Buhalis, D., eds., Trends in European Tourism Planning and Organisation (pp. 33–47). Bristol: Channel View Publications. DOI: 10.21832/9781845414122-007.10.21832/9781845414122-007Search in Google Scholar

[19] Cortinas, S. & García-Delgado, F. J. (2016). Los efectos sobre la empresa de alojamiento rural del Club de Producto «Rutas del Jamón Ibérico» en las provincias de Badajoz y Huelva (España). In Planificación territorial, desarrollo sustentable y geodiversidad (pp. 1563–1583). Huelva: Diputación Provincial de Huelva.Search in Google Scholar

[20] De Salvo, P., Hernández, J. M., Di Clemente, E. & Calzati, V. (2013). Territory, tourism and local products. The extra virgin oil’s enhancement and promotion: a benchmarking Italy-Spain. Tourism and Hospitality Management 19(1), 23–34.Search in Google Scholar

[21] Del Río, M. C., Álvarez, J. & Fraiz, J. A. (2014). Ruta turística enológica Rías Baixas (Galicia-España): Análisis desde perspectiva de la oferta. CULTUR-Revista de Cultura e Turismo, 8(1), 95–118.Search in Google Scholar

[22] Felicidades García, J. (2013). Bases territoriales para la construcción regional en el espacio Fronterizo del Suroeste Peninsular. Huelva: Universidad de Huelva.Search in Google Scholar

[23] Férérol, M. E. (2018). Gourmet tourism as part of a territorial branding strategy. In Gastronomy and Local Development: The Quality of Products, Places and Experiences (pp. 26–57). London: Routledge.Search in Google Scholar

[24] García-Delgado, F. J. (2009). Industrias Cárnicas, Territorio y Desarrollo en Sierra Morena. Huelva: Universidad de Huelva.Search in Google Scholar

[25] García-Delgado, F. J., Domínguez-Santos, D. & Pizarro-Gómez, A. (2017). La industria cárnica del porcino Ibérico en Jabugo (Huelva, España), 1997–2016. Revista de Estudios Andaluces, 34, 120–154. DOI: 10.12795/rea.2017.i34.05.10.12795/rea.2017.i34.05Search in Google Scholar

[26] Gómez, B. & Armesto, X. A. (2005). Productos agroalimentarios de calidad y turismo en España: estrategias para el desarrollo local. Geographicalia 47, 87–110. DOI: 10.26754/ojs_geoph/geoph.2005471331.10.26754/ojs_geoph/geoph.2005471331Search in Google Scholar

[27] Hall, C. M. (1999). Rethinking collaboration and partnership: A public policy perspective. Journal of Sustainable Tourism, 7(3–4), 274–289. DOI: 10.1080/09669589908667340.10.1080/09669589908667340Search in Google Scholar

[28] Hall, C. M. (2005). Rural wine and food tourism cluster and network development. In Hall, D., Kirkpatrick, J. & Mitchell, M., eds., Rural Tourism and Sustainable Business (pp. 149–164). Bristol: Channel View Publications.Search in Google Scholar

[29] Hall, C. M. & Mitchell, R. (2000). Wine tourism in the Mediterranean: A tool for restructuring and development. Thunderbird International Business Review 42(4), 445–465. DOI: 10.1002/1520-6874(200007/08)42:4<445::AID-TIE6>3.0.CO;2-H.10.1002/1520-6874(200007/08)42:4<445::AID-TIE6>3.0.CO;2-HSearch in Google Scholar

[30] Hall, C. M. & Mitchell, R. (2007). Gastronomic tourism: Comparing food and wine tourism experiences. In Niche Tourism (pp. 87–102). London: Routledge.Search in Google Scholar

[31] Hortelano, L. A., Azofra, E., Martín, M. I. & Izquierdo, J. I. (2019). Patrimonio cultural y turismo en torno al cerdo ibérico en Salamanca. Cuadernos de Turismo, 44, 193–218. DOI: 10.6018/turismo.44.404811.10.6018/turismo.44.404811Search in Google Scholar

[32] Ilbery, B., Kneafsey, M., Söderlund, A. & Dimara, E. (2001). Quality, imagery and marketing: producer perspectives on quality products and services in the lagging rural regions of the European Union. Geografiska Annaler: Series B, Human Geography 83(1), 27–40. DOI: 10.1111/j.0435-3684.2001.00088.x.10.1111/j.0435-3684.2001.00088.xSearch in Google Scholar

[33] Knickel, K., Renting, H. & Van der Ploeg, J. D. (2004). Multifunctionality in European agriculture. In Brower, F., ed., Sustaining agriculture and the rural economy: Governance, policy and Multifunctionality (pp. 81–103). Cheltenham: Edward Elgar Publishing.Search in Google Scholar

[34] LaPan, C. & Barbieri, C. (2014). The role of agritourism in heritage preservation. Current Issues in Tourism, 17(8), 666–673. DOI: 10.1080/13683500.2013.849667.10.1080/13683500.2013.849667Search in Google Scholar

[35] López-Guzmán, T., Vieira-Rodríguez, A. & Rodríguez-García, J. (2014). Profile and motivations of European tourists on the Sherry wine route of Spain. Tourism Management Perspectives, 11, 63–68. DOI: 10.1016/j.tmp.2014. in Google Scholar

[36] López-Olivares, D. (1998). La ordenación y planificación integrada de los recursos territoriales turísticos. Castellón de la Plana: Universitat Jaume I.Search in Google Scholar

[37] López-Sánchez, J. A. (2010). Posibilidades de desarrollo del enoturismo en la denominación de origen Jerez-Xerry-Sherry y manzanilla de Sanlúcar de Barrameda y vinagre de Jerez. Boletín de la AGE, 53, 21–41.Search in Google Scholar

[38] Marini, M. B. & Mooney, P. H. (2006). Rural economies. In Cloke, P., Marsden, T. & Mooney, P., eds., Handbook of Rural Studies (pp. 91–103). London: Sage.Search in Google Scholar

[39] Marsden, T. & Smith, E. (2005). Ecological entrepreneurship: sustainable development in local communities through quality food production and local branding. Geoforum, 36(4), 440–451. DOI: 10.1016/j.geoforum.2004. in Google Scholar

[40] Martínez, M. & Molinero, F. (2019). El valor patrimonial del paisaje como imagen de calidad en la estrategia comercial de los territorios vitivinícolas del Duero. Cuadernos Geográficos, 58(3), 169–194.10.30827/cuadgeo.v58i3.8837Search in Google Scholar

[41] Mastronardi, L., Giaccio, V., Giannelli, A. & Stanisci, A. (2017). Methodological Proposal about the Role of Landscape in the Tourism Development Process in Rural Areas: The Case of Molise Region (Italy). European Countryside 9(2), 245–262. DOI: 10.1515/euco-2017-0015.10.1515/euco-2017-0015Search in Google Scholar

[42] Matthews, A. (2007). Rural development in the European Union: Issues and objectives [workshop paper]. London: Imperial College.Search in Google Scholar

[43] McIntosh, R., Goeldner, C. & Ritchie, J. (2009). Tourism: Principles, practices, philosophies. Hoboken: New Jersey.Search in Google Scholar

[44] Millán, M. G., Amador, L. & Arjona, J. M. (2016). La denominación de origen protegida “Los Pedroches” como ruta gastronómica del jamón ibérico: análisis del perfil del visitante y evolución futura. Cuadernos de Desarrollo Rural, 13(77), 63–91. DOI: 10.11144/Javeriana.cdr13-77.dopp.10.11144/Javeriana.cdr13-77.doppSearch in Google Scholar

[45] Millán, M. G., Morales, E. & Pérez, L. (2014). Turismo gastronómico, denominaciones de origen y desarrollo rural en Andalucía: situación actual. Boletín de la AGE, 65, 113–137.Search in Google Scholar

[46] Mitchell, C. J. (2013). Creative destruction or creative enhancement? Understanding the transformation of rural spaces. Journal of Rural Studies, 32, 375–387. DOI: 10.1016/j.jrurstud.2013. in Google Scholar

[47] Pérez-Mora, C., Bahamonde-Rodríguez, M., Pizarro-Gómez, A. & García-Delgado, F. J. (2019). La Ruta del Jabugo. Alcance y Territorialidad. In Márquez Dominguez, J. A. & Llamas Chávez, J., eds., Hélices y anclas para el desarrollo local (pp. 814–829). Huelva: Universidad de Huelva-Universidad de Cartagena de Indias.Search in Google Scholar

[48] Pinto-Correia, T. & Breman, B. (2009). New roles for farming in a differentiated countryside: the Portuguese example. Regional Environmental Change, 9(3), 143–152. DOI: 10.1007/s10113-008-0062-8.10.1007/s10113-008-0062-8Search in Google Scholar

[49] Quan, S. & Wang, N. (2004). Towards a structural model of the tourist experience: An illustration from food experiences in tourism. Tourism Management, 25(3), 297–305. DOI: 10.1016/S0261-5177(03)00130-4.10.1016/S0261-5177(03)00130-4Search in Google Scholar

[50] Roy, H., Hall, C. M. & Ballantine, P. W. (2019). The Role of Sustainable Local Food Among Tourism Stakeholders: A Comparative study in Vancouver, Canada and Christchurch, New Zealand. Conference Proceedings, TTRA Canada 2019 Conference. Retrieved on 9 January 2020 from https://scholarworks.umass.edu/ttracanada_2019_conference/12.Search in Google Scholar

[51] Ryser, L. & Halseth, G. (2010). Rural economic development: A review of the literature from industrialized economies. Geography Compass 4(6), 510–531. DOI: 10.1111/j.1749-8198.2010.00321.x.10.1111/j.1749-8198.2010.00321.xSearch in Google Scholar

[52] Saxena, G., Clark, G., Oliver, T. & Ilbery, B. (2007). Conceptualizing integrated rural tourism. Tourism Geographies, 9(4), 347–370. DOI: 10.1080/14616680701647527.10.1080/14616680701647527Search in Google Scholar

[53] Sayadi, S., Parra, C., Caño, B., García, A., Gómez, P. & González, M. P. (2019). Valor económico, social y ambiental de la dehesa. Un análisis multifuncional desde la perspectiva de la sociedad andaluza. Sevilla: Junta de Andalucía.Search in Google Scholar

[54] Schröder, C. (2011). Land use dynamics in the dehesas in the Sierra Morena (Spain): the role of diverse management strategies to cope with the drivers of change. European Countryside, 3(2), 11–28. DOI: 10.2478/v10091-011-0006-z.10.2478/v10091-011-0006-zSearch in Google Scholar

[55] Silva, R. & Jover, J. (2016). Los paisajes patrimoniales de la Sierra de Huelva. Ensayo metodológico. Estudios Geográficos, 77(281), 647–670.10.3989/estgeogr.201622Search in Google Scholar

[56] Sylvander, B. (2005). Les produits d’origine: les enjeux du XXIe siècle. In Le goût de l’origine (pp. 60–77). New York: Hachette.Search in Google Scholar

[57] Talbot, M. (2013). Farm tourism in Wales. Products and markets, resources and capabilities. The experience of six farm tourism operators. European Countryside, 5(4), 275–294. DOI: 10.2478/euco-2013-0018.10.2478/euco-2013-0018Search in Google Scholar

[58] Tung, V. W. S. & Ritchie, J. B. (2011). Exploring the essence of memorable tourism experiences. Annals of Tourism Research, 38(4), 1367–1386. DOI: 10.1016/j.annals.2011. in Google Scholar

[59] Wilson, G. A. (2001). From productivism to post-productivism… and back again? Exploring the (un)changed natural and mental landscapes of European agriculture. Transactions of the Institute of British Geographers, 26(1), 77–102. DOI: 10.1111/1475-5661.00007.10.1111/1475-5661.00007Search in Google Scholar

[60] Woods, M. (2011). Rural. London and New York: Routledge.Search in Google Scholar

[61] DGADR (2020). Produtos tradicionais portugueses. Direção Geral de Agricultura e Desenvolvimento Rural. Retrieved January 9, 2020, from https://tradicional.dgadr.gov.pt/pt/produtos-por-regime-de-qualidade/dop-denominacao-deorigem-protegida.Search in Google Scholar

[62] EC (2011). Agricultural product quality: a success factor for EU rural areas. EU Rural Review, 8. European Comission, Luxemburg.Search in Google Scholar

[63] Eurostat (2019). Agriculture, forestry and fishery statistics. Publications Office of the European Union Luxembourg.Search in Google Scholar

[64] GSRFFC (2020). Registro General Sanitario de Empresas Alimentarias y Alimentos. Retrieved January 9, 2020, from https://rgsa-webaesan.mscbs.es/rgsa/formulario_principal_js.jsp.Search in Google Scholar

[65] IAPH (2019). Guía Digital del Patrimonio Cultural de Andalucía. Instituto Andaluz del Patrimonio Histórico. Retrieved January 9, 2020, from https://guiadigital.iaph.es/inicio.Search in Google Scholar

[66] IECA (2019). Sistema de Información Multiterritorial de Andalucía (SIMA). Instituto de Estadística y Cartografía de Andalucía. Retrieved January 9, 2020, from https://www.juntadeandalucia.es/institutodeestadisticaycartografia/iea/consultasActividad.jsp?CodOper=104&sub=38120.Search in Google Scholar

[67] IHR (2020). Iberian Ham Route. Retrieved January 9, 2020, from http://clubjamoniberico.info/#.Search in Google Scholar

[68] INE (2019). Revisión del Padrón Municipal 2018. Instituto Nacional de Estadística. Retrieved January 9, 2020, from http://ine.es/dyngs/INEbase/es/operacion.htm?c=Estadistica_C&cid=1254736177011&menu=resultados&idp=1254734710990.Search in Google Scholar

[69] JR (2020). Jabugo Route. Retrieved January 9, 2020, from https://rutadeljabugo.travel/.Search in Google Scholar

[70] MAPA (2019). Encuestas ganaderas 2018. Ganado Porcino. Ministry of Agriculture, Fisheries & Food. Retrieved January 9, 2020, from https://www.mapa.gob.es/es/estadistica/temas/estadisticasagrarias/resultados_provisionales_noviembre2018_porcino_webmapama_tcm30-502916.pdf.Search in Google Scholar

[71] MAPA (2020). Denominaciones de Origen e Indicaciones Geográficas Protegidas. Ministry of Agriculture, Fisheries & Food. Retrieved January 9, 2020, from https://www.mapa.gob.es/es/alimentacion/temas/calidad-agroalimentaria/calidaddiferenciada/dop/default.aspx.Search in Google Scholar

[72] RCPDOJ (2020). Bodegas. Regulatory Council of PDO Jabugo. Retrieved January 9, 2020, from http://www.dopjabugo.es/bodegas/.Search in Google Scholar

[73] RIBER (2019). Registro informativo de organismos independientes de control del ibérico. Retrieved January 9, 2020, from https://www.mapa.gob.es/es/alimentacion/temas/calidadagroalimentaria/calidad-comercial/mesa-del-iberico/riber-publico/.Search in Google Scholar

[74] SECTUR (2001). Cómo crear clubes de producto. Secretaría de Turismo: México City.Search in Google Scholar

[75] SEPINUM (2010). Club de Producto Ruta del Jamón Ibérico. SEPINUM. Turismo, Patrimonio y Desarrollo Rural. Retrieved January 9, 2020, from http://www.sepinum.com/sites/default/files/adjuntos_noticias/club-de-producto-ruta-del-jamoniberico.pdf.Search in Google Scholar

[76] SICTED (2019). Destinos. Sistema Integral de Calidad Turística en Destinos. Retrieved January 9, 2020, from http://www.calidadendestino.es/.Search in Google Scholar

[77] TRA (2019). Buscador de establecimientos y servicios turísticos. Tourism Registry of Andalusia. Retrieved January 9, 2020, from https://www.juntadeandalucia.es/organismos/turismoregeneracionjusticiayadministracionlocal/servicios/app/buscador-establecimientos-servicios-turisticos.html.Search in Google Scholar

Articles recommandés par Trend MD

Planifiez votre conférence à distance avec Sciendo