| VALUE PERCEIVED |
Q1 |
Augmented reality app motivates me to stay more in Gaudí area |
53% |
42% |
5% |
| Q2 |
The app is very helpful for tourists |
89% |
7% |
4% |
| Q3 |
The cultural 3D content motivates me to discover more of Gaudí area |
93% |
5% |
2% |
| Q4 |
The app provides help for shopping tourism purposes |
74% |
26% |
0% |
| Q5 |
The app is updated and allow me to easily explore the Gaudí area |
48% |
39% |
3% |
| Q6 |
The cultural 3D content is helpful to have a deep view og Gaudí area |
93% |
5% |
2% |
| Q7 |
The app itself is a perfect guide to experience shopping easily |
71% |
15% |
14% |
| Q8 |
Is easier to engage with Gaudi area shops due to the use of the app |
32% |
66% |
2% |
| Q9 |
Augmented reality is more useful than 2D information |
28% |
64% |
8% |
| Q10 |
Augmented reality content is more attractive than 2D information |
93% |
7% |
0% |
|
| TECHNOLOGY ADOPTION |
Q11 |
I would not need help to use the application, it is very intuitive |
69% |
24% |
7% |
| Q12 |
I understand what the augmented reality experience is, and how to use it |
56% |
41% |
3% |
| Q13 |
I will use this technology instead of a map, or a maps application |
34% |
62% |
4% |
| Q14 |
I will use this technology in other tourism destinations |
38% |
48% |
14% |
| Q15 |
I prefer other technologies (ex.beacons) rather than augmented reality |
24% |
31% |
45% |
| 30 dic 2021