Augmented Reality in Shopping Tourism: Boosting Tourism Development Through Innovation in Barcelona
Jonathan Gomez Punzon
Universidad Rey Juan Carlos, Spain and UNWTO AcademyAndorra
Perfil de OrcidBuscar este autor en
30 dic 2021
Acerca de este artículo
Categoría del artículo: Research Article
Publicado en línea: 30 dic 2021
Páginas: 1 - 10
Recibido: 10 oct 2020
Aceptado: 14 abr 2021
DOI: https://doi.org/10.2478/ejthr-2021-0001
Palabras clave
© 2021 Jonathan Gomez Punzon, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Profile of Respondents_
| Male | 42% | 18–25 | 28% |
| Female | 58% | 26–35 | 21% |
| 36–45 | 25% | ||
| Married w/children | 9% | 46–55 | 16% |
| Married w/kids | 42% | 56–65 | 7% |
| Single | 48% | Above 65 | 3% |
| Other | 1% | n=415 |
Survey Results_
| Q1 | Augmented reality app motivates me to stay more in Gaudí area | 42% | 5% | ||
| Q2 | The app is very helpful for tourists | 7% | 4% | ||
| Q3 | The cultural 3D content motivates me to discover more of Gaudí area | 5% | 2% | ||
| Q4 | The app provides help for shopping tourism purposes | 26% | 0% | ||
| Q5 | The app is updated and allow me to easily explore the Gaudí area | 48% | 39% | 3% | |
| Q6 | The cultural 3D content is helpful to have a deep view og Gaudí area | 5% | 2% | ||
| Q7 | The app itself is a perfect guide to experience shopping easily | 14% | |||
| Q8 | Is easier to engage with Gaudi area shops due to the use of the app | 32% | 2% | ||
| Q9 | Augmented reality is more useful than 2D information | 28% | 8% | ||
| Q10 | Augmented reality content is more attractive than 2D information | 7% | 0% | ||
| Q11 | I would not need help to use the application, it is very intuitive | 24% | 7% | ||
| Q12 | I understand what the augmented reality experience is, and how to use it | 41% | 3% | ||
| Q13 | I will use this technology instead of a map, or a maps application | 34% | 4% | ||
| Q14 | I will use this technology in other tourism destinations | 38% | 14% | ||
| Q15 | I prefer other technologies (ex.beacons) rather than augmented reality | 24% | 31% | 45% | |