|
Weighted mean purchase intent ratings and 95% CI |
1 Dynata |
Vuse Ciro with 1.5% nicotine cartridges in 7 flavors |
4.8 (4.6–5.1) n = 1,022 |
4.2 (3.7–4.6) n = 266 |
6.0 (5.7–6.4) n = 417 |
2.2 (2.1–2.4) n = 1,385 |
1.8 (1.7–1.9) n = 981 |
2 Dynata |
Vuse Vibe with 3.0% nicotine tanks in 8 flavors |
4.5 (4.3–4.7) n = 1,017 |
4.2 (3.7–4.6) n = 289 |
5.9 (5.5–6.3) n = 361 |
2.0 (1.9–2.2) n = 1,494 |
1.8 (1.6–1.9) n = 1,026 |
3 Dynata |
Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors |
3.9 (3.7–4.1) n = 1,007 |
3.4 (2.9–3.8) n = 238 |
4.6 (4.3–4.9) n = 357 |
1.9 (1.8–2.0) n = 1,482 |
1.7 (1.6–1.8) n = 970 |
4 Dynata |
Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors; different packaging |
3.7 (3.5–3.9) n = 1,007 |
3.6 (3.2–4.0) n = 250 |
4.8 (4.4–5.2) n = 359 |
1.9 (1.8–2.0) n = 1,449 |
1.7 (1.5–1.8) n = 989 |
5 Precision sample |
Vuse Alto with 2.4% nicotine pods in 1 flavor |
3.8 (3.5–4.1) n = 524 |
3.4 (2.9–3.9) n = 177 |
5.1 (4.5–5.7) n = 127 |
1.7 (1.6–1.8) n = 920 |
1.5 (1.4–1.7) n = 505 |
6 Precision sample |
Vuse Alto with 2.4% nicotine pods in 1 flavor |
4.3 (4.0–4.6) n = 523 |
3.5 (3.0–4.0) n = 178 |
4.8 (4.2–5.4) n = 128 |
1.8 (1.6–1.9) n = 918 |
1.5 (1.4–1.7) n = 506 |
7 Precision sample |
Vuse Alto with 1.8% nicotine pods in 4 flavors |
4.4 (4.2–4.6) n = 1,047 |
4.1 (3.7–4.5) n = 357 |
5.1 (4.6–5.5) n = 277 |
1.9 (1.8–2.1) n = 1,814 |
1.7 (1.6–1.8) n = 1,019 |
8 Precision sample |
Vuse Alto with 1.5% nicotine pods in 4 flavors |
4.3 (4.1–4.6) n = 1,039 |
4.3 (3.9–4.8) n = 286 |
6.9 (6.6–7.2) n = 484 |
2.4 (2.2–2.5) n = 1,374 |
1.9 (1.8–2.1) n = 885 |
9 EMI |
Vuse Alto in 4 flavors and 7 power unit colors |
4.2 (4.0–4.5) n = 661 |
4.2 (3.7–4.8) n = 232 |
6.5 (6.1–6.8) n = 363 |
2.5 (2.3–2.7) n = 781 |
1.9 (1.7–2.1) n = 545 |
10 EMI |
Vuse Alto in 4 flavors and 7 additional power unit colors |
4.2 (3.9–4.5) n = 656 |
4.5 (3.9–5.0) n = 216 |
6.5 (6.2–6.9) n = 364 |
2.5 (2.3–2.7) n = 799 |
1.8 (1.6–1.9) n = 544 |
Weighted mean product appeal ratings and 95% CI |
1 Dynata |
Vuse Ciro with 1.5% nicotine cartridges in 7 flavors |
4.2 (4.1–4.3) n = 1,022 |
4.3 (4.1–4.6) n = 266 |
4.4 (4.2–4.7) n = 417 |
2.5 (2.4–2.6) n = 1,385 |
2.3 (2.1–2.4) n = 981 |
2 Dynata |
Vuse Vibe with 3.0% nicotine tanks in 8 flavors |
4.0 (3.9–4.2) n = 1,017 |
4.2 (3.9–4.5) n = 289 |
4.6 (4.3–4.8) n = 361 |
2.3 (2.2–2.5) n = 1,494 |
2.2 (2.1–2.4) n = 1,026 |
3 Dynata |
Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors |
3.6 (3.5–3.8) n = 1,007 |
3.5 (3.2–3.8) n = 238 |
4.0 (3.7–4.2) n = 357 |
2.2 (2.1–2.3) n = 1,482 |
2.2 (2.1–2.4) n = 970 |
4 Dynata |
Vuse Alto with 2.4% and 5.0% nicotine pods in 4 flavors; different packaging |
3.5 (3.4–3.7) n = 1,007 |
3.3 (3.0–3.6) n = 250 |
4.1 (3.9–4.4) n = 359 |
2.3 (2.1–2.4) n = 1,449 |
2.1 (2.0–2.3) n = 989 |
5 Precision sample |
Vuse Alto with 2.4% nicotine pods in 1 flavor |
3.3 (3.1–3.5) n = 524 |
3.0 (2.6–3.4) n = 177 |
4.2 (3.8–4.6) n = 127 |
2.0 (1.8–2.1) n = 920 |
1.7 (1.6–1.8) n = 505 |
6 Precision sample |
Vuse Alto with 2.4% nicotine pods in 1 flavor |
3.7 (3.5–3.9) n = 523 |
3.0 (2.6–3.4) n = 178 |
3.9 (3.4–4.3) n = 128 |
1.9 (1.8–2.0) n = 918 |
1.5 (1.4–1.6) n = 506 |
7 Precision sample |
Vuse Alto with 1.8% nicotine pods in 4 flavors |
4.0 (3.8–4.1) n = 1,047 |
3.8 (3.5–4.0) n = 357 |
4.2 (4.0–4.5) n = 277 |
2.3 (2.2–2.4) n = 1,814 |
2.3 (2.1–2.4) n = 1,019 |
8 Precision sample |
Vuse Alto with 1.5% nicotine pods in 4 flavors |
3.8 (3.6–3.9) n = 1,039 |
3.8 (3.5–4.1) n = 286 |
5.0 (4.8–5.2) n = 484 |
2.6 (2.5–2.7) n = 1,374 |
2.2 (2.0–2.3) n = 885 |
9 EMI |
Vuse Alto in 4 flavors and 7 power unit colors |
3.8 (3.6–4.0) n = 661 |
3.7 (3.4–4.1) n = 232 |
4.8 (4.6–5.0) n = 363 |
2.8 (2.6–2.9) n = 781 |
2.1 (2.0–2.3) n = 545 |
10 EMI |
Vuse Alto in 4 flavors and 7 additional power unit colors |
3.9 (3.7–4.1) n = 656 |
4.1 (3.7–4.4) n = 216 |
4.9 (4.7–5.1) n = 364 |
2.6 (2.5–2.8) n = 799 |
2.1 (1.9–2.3) n = 544 |