Accesso libero

Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation

INFORMAZIONI SU QUESTO ARTICOLO

Cita

Ilona Skačkauskienė
Department of Management, Faculty of Business Management, Vilnius TECH UniversityVilnius, Lithuania
Julija Nekrošienė
Department of Management, Faculty of Business Management, Vilnius TECH UniversityVilnius, Lithuania
eISSN:
2674-4619
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Computer Sciences, other, Business and Economics, Political Economics, Law, Social Sciences