Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia

Pubblicato online: 17 mag 2014

Pagine: 137 - 165

DOI: https://doi.org/10.2478/bjes-2014-0008

Parole chiave

country branding, country image, destination, Estonia, experience, place marketing

© by Siiri Same

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.