1. bookVolume 14 (2020): Edizione 2 (December 2020)
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eISSN
2668-3989
Prima pubblicazione
30 Sep 2019
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1 volta all'anno
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Inglese
access type Accesso libero

Study on the personal luxury goods market

Pubblicato online: 01 Feb 2020
Volume & Edizione: Volume 14 (2020) - Edizione 2 (December 2020)
Pagine: 33 - 42
Dettagli della rivista
License
Formato
Rivista
eISSN
2668-3989
Prima pubblicazione
30 Sep 2019
Frequenza di pubblicazione
1 volta all'anno
Lingue
Inglese
Abstract

The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.

Keywords

JEL Classification

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