1. bookVolumen 14 (2020): Edición 2 (December 2020)
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eISSN
2668-3989
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30 Sep 2019
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access type Acceso abierto

Study on the personal luxury goods market

Publicado en línea: 01 Feb 2020
Volumen & Edición: Volumen 14 (2020) - Edición 2 (December 2020)
Páginas: 33 - 42
Detalles de la revista
License
Formato
Revista
eISSN
2668-3989
Primera edición
30 Sep 2019
Calendario de la edición
1 tiempo por año
Idiomas
Inglés
Abstract

The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.

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