<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.</p></abstract>

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.

Necromarketing in the Media and Marketing Communications

Department of Mass media Communication, Faculty of Mass Media, University of Ss. Cyril and Methodius, 917 00 Trnava, Slovakia.

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Necromarketing in the Media and Marketing Communications"}

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human...

Necromarketing in the Media and Marketing Communications

Pubblicato online: 29 gen 2016

Pagine: 15 - 29

DOI: https://doi.org/10.1515/sc-2015-0007

Parole chiave
Necromarketing, Marketing, Mass Media, Advertising, Death

© 2015 Łukasz P. Wojciechowski et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Necromarketing in the Media and Marketing Communications

Pubblicato online: 29 gen 2016

Pagine: 15 - 29

DOI: https://doi.org/10.1515/sc-2015-0007

Parole chiaveNecromarketing, Marketing, Mass Media, Advertising, Death

© 2015 Łukasz P. Wojciechowski et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Parole chiave
Necromarketing, Marketing, Mass Media, Advertising, Death