<abstract xmlns="http://www.w3.org/1999/xhtml"><p>In a changing media environment, television is being transformed by the adoption of practices such as audience participation and interactivity. This article analyses the ways in which managers and producers in Finnish and Israeli public service and hybrid television companies perceive participation and interactivity. We suggest that while these concepts can be described by hybrid broadcasters using the technologically- and commercially-oriented concept of ‘social TV’, the term does not adequately address the perceptions of socially-oriented public service broadcasters (PSBs). Hence, we propose the society- and value-oriented concept of ‘soci(et)al TV’ in an effort to conceptualise the PSBs’ perceptions concerning the adoption of interactivity and participation practices while they seek to fulfil their social commitments and objectives. Our argument is based on a comparative study of two different broadcasting models (public service vs. hybrid) in two national media systems and cultures.</p></abstract>

In a changing media environment, television is being transformed by the adoption of practices such as audience participation and interactivity. This article analyses the ways in which managers and producers in Finnish and Israeli public service and hybrid television companies perceive participation and interactivity. We suggest that while these concepts can be described by hybrid broadcasters using the technologically- and commercially-oriented concept of ‘social TV’, the term does not adequately address the perceptions of socially-oriented public service broadcasters (PSBs). Hence, we propose the society- and value-oriented concept of ‘soci(et)al TV’ in an effort to conceptualise the PSBs’ perceptions concerning the adoption of interactivity and participation practices while they seek to fulfil their social commitments and objectives. Our argument is based on a comparative study of two different broadcasting models (public service vs. hybrid) in two national media systems and cultures.

From Public Service Broadcasting to Soci(et)al TV

Hadassah Academic College and Open University of Israel

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Producers’ Perceptions of Interactivity and Audience Participation in Finland and Israel

In a changing media environment, television is being transformed by the adoption of practices such as audience participation and interactivity. This article...

Finland
Channel	Operator	Financing	Programming orientation	Shares (2014) http://www.finnpanel.fi/tulokset/tv/vuosi/share/2014/	Obligations	Established
1	National public service broadcasting company Yle	Public broadcasting tax	Public service, national	26.4%	yes, legal	1958
2	National public service broadcasting company Yle	Public broadcasting tax	Public service, national	13.3%	yes, legal	1965
3	Private company: MTV	Advertising	Hybrid, national	17.4%	yes, based on broadcasting licence	1958
4	Private company: Nelonen	Advertising	Hybrid, national	8.1%	yes, based on broadcasting licence	1997
Israel
Channel	Operator	Financing	Programming orientation	Share (2014) http://www.ynet.co.il/articles/0,7340,L-4611055,00.html	Obligations	Established
1	Israeli Broadcasting Authority	Licence fee	Public Broadcasting National	7.1%	yes, legal	1968
2	Private companies: Keshet, Reshet (broadcasting on alternate days)	Advertising	Commercial, Hybrid, National	35.4%	yes, based on charter conditions	1993
10	Private company: Israel 10	Advertising	Commercial, Hybrid, National	14.3%	yes, based on license conditions	2002

From Public Service Broadcasting to Soci(et)al TV

Pubblicato online: 15 giu 2017

Pagine: 65 - 79

DOI: https://doi.org/10.1515/nor-2016-0037

Parole chiave
television, public service broadcasting, interactivity, Finland, Israel, social TV

© 2017 Heidi Keinonen et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Channels studied

From Public Service Broadcasting to Soci(et)al TV

Pubblicato online: 15 giu 2017

Pagine: 65 - 79

DOI: https://doi.org/10.1515/nor-2016-0037

Parole chiavetelevision, public service broadcasting, interactivity, Finland, Israel, social TV

© 2017 Heidi Keinonen et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Channels studied

Parole chiave
television, public service broadcasting, interactivity, Finland, Israel, social TV