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Management & Marketing
Volume 18 (2023): Numero 2 (June 2023)
Accesso libero
Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process
Olga V. Novoselova
Olga V. Novoselova
,
Judit Simon
Judit Simon
,
Ildikó Kemény
Ildikó Kemény
,
Kai Zhu
Kai Zhu
,
Katalin Csobán
Katalin Csobán
,
Andrej Balogh
Andrej Balogh
e
Lóránt Dénes Dávid
Lóránt Dénes Dávid
| 28 giu 2023
Management & Marketing
Volume 18 (2023): Numero 2 (June 2023)
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Pubblicato online:
28 giu 2023
Pagine:
145 - 171
DOI:
https://doi.org/10.1515/mmcks-2023-0009
Parole chiave
news credibility
,
valenced frames
,
fake news
,
country brand equity
,
frame effect
,
cognitive image
,
China
© 2023 Olga V. Novoselova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Olga V. Novoselova
Corvinus University of Budapest,
Budapest, Hungary
Judit Simon
Corvinus University of Budapest,
Budapest, Hungary
Ildikó Kemény
Corvinus University of Budapest,
Budapest, Hungary
Kai Zhu
Hubei University,
Wuhan, China
Katalin Csobán
University of Debrecen,
Debrecen, Hungary
Andrej Balogh
Hungarian University of Agriculture and Life Sciences,
Godollo, Hungary
Lóránt Dénes Dávid
Hungarian University of Agriculture and Life Sciences, Godollo, Hungary John von Neumann University,
Kecskemet, Hungary