Managing loyalty through brand image, judgement and feelings for leveraging power brands

Pubblicato online: 30 dic 2016

Pagine: 624 - 637

DOI: https://doi.org/10.1515/mmcks-2016-0020

Parole chiave

consumer loyalty, brand image, brand judgement, brand feeling, power brand

© 2016 Rajshree Panda et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.