Managing loyalty through brand image, judgement and feelings for leveraging power brands

Publié en ligne: 30 déc. 2016

Pages: 624 - 637

DOI: https://doi.org/10.1515/mmcks-2016-0020

Mots clés

consumer loyalty, brand image, brand judgement, brand feeling, power brand

© 2016 Rajshree Panda et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.