Effects of consumer-producer interactions in alternative food networks on consumers’ learning about food and agriculture

In the recent literature, Alternative Food Networks (AFN) are discussed as a promising approach, at the urban-rural interface, to meeting the challenges of the current agri-food system. Consumer-producer collaboration is seen as a characteristic feature in this context. What is lacking, however, are general concepts for describing the topics of consumer-producer interactions (CPI). The present study aims (1) to develop an analytical framework relying on six CPI domains and (2) to apply it to investigate CPI effects on consumers’ learning about and appreciation of agriculture. We conducted 26 guided interviews with consumers and producers of the three most frequent AFN types in Germany: community-supported agriculture (CSA), food coops, and self-harvest gardens. The results show that AFN participation enhances consumers’ learning about food (seasonality, cooking/nutrition, housekeeping aspects) and agricultural production (farmers’ perspectives, cultivation). Our results show that consumer’s learning is influenced by certain CPI domains, and each AFN type can be described by distinctive CPI domains. This led to the conclusion that specific AFN types open up specific learning channels and contents, with consumers learning from producers. AFNs at the urban-rural interface exploit knowledge of rurality.