An Investigation into the Impact of Service Quality, Frequent Flier Programs and Safety Perception on Satisfaction and Customer Loyalty in the Airline Industry in Southern Africa

Pubblicato online: 26 lug 2016

Pagine: 41 - 53

DOI: https://doi.org/10.1515/jeb-2016-0006

Parole chiave

Customer loyalty, satisfaction, service quality, safety, frequent flier programmes, aviation

© South East European Journal of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.