Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Pubblicato online: 23 apr 2015

Pagine: 28 - 33

DOI: https://doi.org/10.1515/gfkmir-2015-0004

Parole chiave

Consumer Attitude Metrics, Sales Conversion, Hierarchical Linear Model, Cross-effects Model, Dynamic Programming Model

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.