Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Online veröffentlicht: 23. Apr. 2015

Seitenbereich: 28 - 33

DOI: https://doi.org/10.1515/gfkmir-2015-0004

Schlüsselwörter

Consumer Attitude Metrics, Sales Conversion, Hierarchical Linear Model, Cross-effects Model, Dynamic Programming Model

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.