Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling

Pubblicato online: 22 dic 2015

Pagine: 67 - 80

DOI: https://doi.org/10.1515/auseb-2015-0004

Parole chiave

Markov chain, customer churn, customer retention, market share, marketing strategies

© 2015 Sulaimon Olanrewaju Adebiyi et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.