Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry
, , et
31 mai 2022
À propos de cet article
Publié en ligne: 31 mai 2022
Pages: 5 - 23
DOI: https://doi.org/10.2478/sbe-2022-0001
Mots clés
© 2022 Bakir Mahmut et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Mahmut, Bakir
Samsun UniversityTurkey
Huseyin, Korkmaz
Istanbul UniversityTurkey
Selin, Sak Fatma
Necmettin Erbakan UniversityTurkey
Ozlem, Atalik
Eskişehir Technical UniversityTurkey