Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry

Publicado en línea: 31 may 2022

Páginas: 5 - 23

DOI: https://doi.org/10.2478/sbe-2022-0001

Palabras clave

Airline, Social media advertising, Uses and Gratification Theory, Advertising value

© 2022 Bakir Mahmut et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.